Under Armour continues its steady rise as a major sports brand. A couple of recent articles from The Sun are interesting. One analyst sees them becoming the number two sports apparel behind Nike. The worst kept secret in town is that Kevin Plank is buying up land in the Port Covington area and fueling speculation of a second Under Armour campus on the Middle Branch of the Patapsco.
Locust Point has evolved into a company town for Under Armour. Occupying the former Procter and Gamble plant where Tide and the like was once made, the transformation of this industrial waterfront community is remarkable. The loss of solid working class jobs has been tough on Charm City, but this creative reuse of industrial property is a great story. The former soap plant now employs more people than it ever did and at higher wages as well. Maryland grad and Under Armur CEO is a bit of a local hero, and for good reason.
